Rip Wheeler is now the face of two major brands.
Even though Yellowstone fans are waiting for part 2, season 5 to start filming, Cole Hauser, who plays Rip Wheeler, is plenty busy. Between spending time with his family and launching his new Free Rein coffee company, he’s plate is pretty full, but apparently not full enough.
In a video he shared on Instagram on November 9, the actor announced another project! Cole has teamed up with the clothing lines Lucky Brand and Frye Company to be their official holiday ambassador. What’s more, he shared that fans can buy some of his favorite selections just in time for the most wonderful time of the year.
“Introducing Lucky Brand’s Holiday brand ambassador — Cole Hauser 
,” read the official caption. “Check out actor @colehauser22 gift picks now on luckybrand.com.”
When fans saw Cole’s announcement, they all rushed to share their excitement for him online. “I’ll take some Cole! Whew!!! 
,” one person wrote on Instagram. “Couldn’t have picked a better person to represent!! 
,” another rejoiced. “Yes please … more of this. ,” a different follower added.
So, what exactly is Cole’s new collaboration all about? According to Women’s Wear Daily, the actor will be the face for both the Frye Company and Lucky Brand as he participates in global campaigns for the partnership throughout the holiday season. As the outlet also noted, the companies are slightly different, as Frye is known for their boots and Lucky Brand is famous for their denim apparel.
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As for how Cole feels about the new gig, he’s seemingly thrilled about it. “I have always admired the authenticity and quality that Frye and Lucky Brand bring to their products,” he told WWD. “I’m excited to be associated with these two brands whose legacies span decades and continue to represent the true spirit of American craftsmanship.”
